• We are a brand born of a love for the beauty of restraint in design, the inherent grace of feminine strength, and the necessity to treat our environment and each other with love and respect.

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  • Each of our carefully researched, styled, tested and distributed collections reflects a particular aesthetic and ethos. We hope some of these speak to your own style, and help you refine and redefine your own look and style philosophy in the process.


    Julianna C. Avelar GIA AJP

    Julianna is a well-known mover and shaker in the creative business lifestyle community. “Her achievements include; business development, lifestyle and weaving expert, inventor, author, designer, on air talent and social media influencer. By using creativity to promote and nurture self love, Julianna has inspired excitement in millions of people around the world to explore their creative side through artistic expression. 


    Julianna holds the Patent for the Jewel Loom™ and Baby Jewel Loom™ beading tools in both the US and Canada. The Jewel Loom™ was nominated as one of the Top 20 HOT Products at the 2013 Craft & Hobby Association Trade Show. The Jewel Loom™ tools can be found at Mass Merchants, Independent stores and Online Retailers through out the World.


    Julianna is often referred to in the Craft Industry as the “Fire Behind the Wire” because she was one of the first artists to see the possibilities of Artistic Wire as a craft trend and to develop products and projects to bring wire to the craft consumer. Julianna was elected by the Craft & Hobby Association to present the latest trends and wire working techniques at the Japan Hobby show in Tokyo and has represented hundreds of companies on air and in person around the World.


    Julianna’s sincerity and compassion along with her genuine enthusiasm for the creative arts have built a loyal viewing and shopping audience for over 25 years. Julianna became a household name in the creative industry with her thousands of appearances on shows such as TNN’s Aleene’s Creative Living, HGTV’s Carol Duvall Show, PBS Scrapbook Memories, DIY Scrapbooking, PBS Beads Baubles & Jewels, Shop at Home TV, Home Shopping Network, QVC and The Jewelry Television Network.


    Julianna also know as “Jewels” to friends and family is “mother” to Josh and Marlin Brando her constant companion Frenchie. She enjoys traveling, making jewelry, shopping, reading, kundalini yoga, long walks on the beach, fishing and being with friends and family.