My Story

The Jewel Loom brand of bead looms stands out because they are designed with a deep understanding of the connection between creativity and the soul, especially for women. Each loom is crafted with thoughtfulness, combining both form and function, to ensure that the process of weaving is not just a craft but a journey of self-expression and storytelling.

The wood line of looms in the Jewel Loom collection is particularly special. They are not just tools; they are beautiful pieces of art in their own right, designed to evoke a sense of healing and tranquility. These looms invite you to connect with the natural materials and the rhythmic process of weaving, allowing each bead and thread to carry a piece of your story. It's this experience of storytelling through the art of weaving that makes the Jewel Loom looms so unique.

What truly sets the Jewel Loom looms apart is the intention behind their design. They were created specifically with women in mind, understanding that bead weaving can be a form of meditation, a way to unwind, and a way to heal. The looms provide a space where creativity flows, allowing the weaver to find peace, purpose, and connection within each piece they create. No other looms on the market offer this same experience—one that goes beyond crafting to touch the heart and soul of the maker.

Julianna C. Avelar GIA AJP, Inventor and US Canada Patent Holder of the Jewel Loom® products is a well-known mover and shaker in the creative industries. As an Award-Winning Innovator, Business Development Expert, Best Selling Amazon Author, Product Developer and Social Media Influencer, Julianna has turned millions on to the joys of creating with arts and crafts materials from all over the world. Julianna’s sincerity, compassion and her genuine enthusiasm for the creative arts have built a loyal viewing and shopping audience for over 25 years. Julianna became a household name in the creative industry with her thousands of appearances on shows such as TNN’s Aleene’s Creative Living, HGTV’s Carol Duvall Show, PBS Scrapbook Memories, DIY Scrapbooking, PBS Beads Baubles & Jewels, Shop at Home TV, Home Shopping Network, QVC and The Jewelry Television Network. In 2019 Julianna launched the Weaving Goddess Collection of beading and fiber looms on the Jewelry Television network. The line was a huge hit with sell outs and continues to flourish on her ecommerce site JewelLoom.com. Since then, she has designed 12 more Sustainable Baltic Birch Looms and numerous Accessories. Julianna’s latest endeavor includes the development of a Home Decor line with several items that can be personalized.