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    Read our story

  • Read our story

    • Each of our carefully researched, styled, tested and distributed collections reflects a particular aesthetic and ethos. We hope some of these speak to your own style, and help you refine and redefine your own look and style philosophy in the process.

  • Each of our carefully researched, styled, tested and distributed collections reflects a particular aesthetic and ethos. We hope some of these speak to your own style, and help you refine and redefine your own look and style philosophy in the process.

    • My Story

    Hi there! So lets get to the good stuff, I truly love serving, teaching, inspiring, motivating, encouraging and yes Selling you Top Quality Amazing Products that enhance your creative life! 

    I'm Julianna C. Avelar aka "Jewels" the Inventor of the Jewel Loom® Bead Loom. I hold the US Patent and Registered Mark on the Jewel Loom®. Pretty cool right? I never realized how cool until someone said, "you know, you will always be a part of history by being in the US Patent books" like forever! Insert squeal!

    Incase you are wondering what the Jewel Loom® is, here's the schpeel, The Jewel Loom® is a portable affordable easy to use bead loom made from a flexible plastic. In 2013, the Jewel Loom® won an award for Best Innovation in the Arts & Crafts Industry. The Jewel Loom® can be found at most major retailers including Micheals, Hobby Lobby, Amazon, numerous online stores and here in the Jewel Loom® Shop. It has been shipped to many other countries as well as to all 50 States and Puerto Rico! 

    You can make handmade pieces of Beaded Jewelry including bracelets, earrings, brooches and more! I even have a Best Selling Book, "Jewel Loom® Inspirations" and a very popular YouTube Channel where I am always teaching you how to use my looms to make gorgeous items. 

    More about me! 

    I truly love sharing my passion for making precious pieces by hand using some of my favorite tools from the Arts & Crafts Industry. At an early age, I learned to create, whether it was making crafts or learning about farming with my Portuguese family, being a Producer of Creativity was an integral part of my life.

    My mothers Native American heritage embedded a desire in my heart to explore weaving on a loom which ultimately birthed the Jewel Loom® and a line of Designer Looms made of Sustainable Baltic Birch. 

    The Formal Words!  

    Julianna C. Avelar GIA AJP, Inventor and US Canada Patent Holder of the Jewel Loom® products is a well-known mover and shaker in the creative industries. As an Award-Winning Innovator, Business Development Expert, Best Selling Amazon Author, Product Developer and Social Media Influencer, Julianna has turned millions on to the joys of creating with arts and crafts materials from all over the world.

    Julianna’s sincerity, compassion and her genuine enthusiasm for the creative arts have built a loyal viewing and shopping audience for over 25 years. Julianna became a household name in the creative industry with her thousands of appearances on shows such as TNN’s Aleene’s Creative Living, HGTV’s Carol Duvall Show, PBS Scrapbook Memories, DIY Scrapbooking, PBS Beads Baubles & Jewels, Shop at Home TV, Home Shopping Network, QVC and The Jewelry Television Network.

    In 2019 Julianna launched the Weaving Goddess Collection of beading and fiber looms on the Jewelry Television network. The line was a huge hit with sell outs and continues to flourish on her ecommerce site JewelLoom.com. Since then, she has designed 12 more Sustainable Baltic Birch Looms and numerous Accessories.  

    Julianna also known as “Jewels” to friends and family is “momma” to Josh and Marlin Brando her constant companion Frenchie.

    In her own words, “I am beyond grateful for each and every day that I wake up and am given another opportunity to serve and love on my creative community”.

     How I feel about the Jewel Loom® and the looms I designed. 

     The Jewel Loom brand of bead looms stands out because they are designed with a deep understanding of the connection between creativity and the soul. Each loom is crafted with thoughtfulness, combining both form and function, to ensure that the process of weaving is not just a craft but a journey of self-expression and storytelling.

     The wood line of looms in the Jewel Loom® collection is particularly special. They are not just tools; they are beautiful pieces of art in their own right, designed to evoke a sense of healing and tranquility. These looms invite you to connect with the natural materials and the rhythmic process of weaving, allowing each bead and thread to carry a piece of your story. It's this experience of storytelling through the art of weaving that makes the Jewel Loom® looms so unique.

    What truly sets the Jewel Loom® looms apart is the intention behind their design. They were created specifically with women in mind, understanding that bead weaving can be a form of meditation, a way to unwind, and a way to heal. The looms provide a space where creativity flows, allowing the weaver to find peace, purpose, and connection within each piece they create. No other looms on the market offer this same experience—one that goes beyond crafting to touch the heart and soul of the maker.

     

     

    Creativity is one of my Core Values

    My life is a creative ferris wheel, constantly rotating with inspiring ideas to help people live their most joyful, loving and abundant life possible. In all that I create, I do it with a deep passion that reflects the unconditional love that I have for others and myself. Being creative is at the core of everything I do. 

     

     

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