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  • Read our story

  • Each of our carefully researched, styled, tested and distributed collections reflects a particular aesthetic and ethos. We hope some of these speak to your own style, and help you refine and redefine your own look and style philosophy in the process.

  • Meet the Inventor

    Meet Julianna C. Avelar: The Heart Behind the Jewel Loom®

    Inventor. Teacher. Artist.

    With over 30 years in the creative industry, Julianna C. Avelar is more than just a designer—she is a pioneer in the world of bead weaving. As the inventor of the world-famous Jewel Loom®, Julianna’s mission has always been to make the art of weaving accessible, portable, and therapeutic for everyone.

    Julianna believes that weaving on a loom is a "Soulful Dance." A beautiful side to side back and forth motion that encourages the calming of one's mind. 

    Whether you are a master weaver or picking up a needle for the first time, Julianna invites you to find your "creative calm" and join a global community dedicated to the meditative joy of the Jewel Loom Method™.