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  • Read our story

  • Each of our carefully researched, styled, tested and distributed collections reflects a particular aesthetic and ethos. We hope some of these speak to your own style, and help you refine and redefine your own look and style philosophy in the process.

  • Meet the Inventor

    Meet Julianna C. Avelar: The Heart Behind the Jewel Loom®

    Inventor. Teacher. Artist.

    With over 30 years in the creative industry, Julianna C. Avelar is more than just a designer—she is a pioneer in the world of fiber and bead weaving. As the inventor of the world-famous Jewel Loom®, Julianna’s mission has always been to make the art of weaving accessible, portable, and therapeutic for everyone.

    Julianna believes that creativity is a "Soulful Dance." Her designs, including the signature Wisdom Warrior and the new ROOTED Collection, are crafted to be sturdy, grounded foundations that allow your unique story to unfold through thread and stone.

    Whether you are a master weaver or picking up a needle for the first time, Julianna invites you to find your "creative calm" and join a global community dedicated to the meditative joy of the Jewel Loom Method™.